Choosing a domain name can be daunting. Research the subject
(after all, you're the type of marketer who researches, right?)
and you'll be hit with a landslide of opinions, most
contradictory. There are, however, two points that everyone
- Pick your domain before you launch your business.
This is especially true if your market niche has lots of
competition. Research your domain before you commit to a
- Don't wait too long if you like a domain.
While you're researching, ...Read the rest of this post »
Q: Should I build and maintain my business Web site myself or
pay someone else to do the work for me? -- Wesley L.
A: When you say, pay someone else to do the work for you,
Wesley, I am going to assume that you are talking about hiring a
professional Web site designer to do the work and not your
next-door neighbor's teenage son. If my assumption is correct,
then read on. If not, go ahead and surf on over to Dilbert.com.
You will get no good out of the advice I'm about to give, so you
might as ...Read the rest of this post »
It always fries my brains when I have nothing more creative to
do with my time than visit a computer store. It is a bit like
sending a Brit soldier to the gulf without any body armour. I am
always caught between the friendly fire of spotty computer
experts who start rubbing themselves up against a flatscreen
thinner than a fagpaper while explaining the difference between
12 bit and 16 bit digital processing. The ears loosen from the
moorings I start to suck my thumb and playfully kick the ...Read the rest of this post »
Automating your ebusiness and freeing up your time is really
easy to do, right? Actually, it is... with the right tools.
Listed below are some must-do's for your e-business if you want
to combine tasks, free up more up your time and be a serious
competitor selling on the Internet.
1. Build Targeted Email Lists
You must build your own targeted lists of subscribers. This is
easily done using autoresponders that let you sequentially send
a series of messages to your subscribers. Entice ...Read the rest of this post »